College Football Playoff Expansion Drives Media Rights and Event Scheduling Shifts - Episode Hero Image

College Football Playoff Expansion Drives Media Rights and Event Scheduling Shifts

Original Title:

TL;DR

  • The Army-Navy game's viewership declined 18% year-over-year to 7.8 million, but remains on par with other top-25 college football games, indicating potential financial impact if its standalone window is altered by CFP expansion.
  • Moving the Heisman Trophy telecast to ABC from ESPN increased viewership by 4.3 million, highlighting the impact of platform choice on audience reach for major sporting awards.
  • Notre Dame's potential exit from the ACC involves a significant financial commitment through an exit process, preventing a simple departure and requiring careful consideration of media rights and scheduling.
  • Netflix's expansion into video podcasts with Barstool Sports, including shows like "Part of My Take" and "Spitfire," signifies a strategic move to broaden its content library and attract new demographics.
  • TNT's sublicensing deal for the CFP will expand from two first-round games to include quarterfinals and semifinals next season, leveraging a broader media rights package for increased viewership.
  • Warner Bros. Discovery's rejection of David Ellison's hostile takeover bid suggests ongoing financial maneuvering and potential for further acquisition attempts, with Netflix appearing to be in a strong position.
  • The integration of AI and next-gen stats into ESPN's "MNF Playbook" alt-cast demonstrates a trend towards data-driven, technologically enhanced sports broadcasting for deeper fan engagement.

Deep Dive

The college football landscape faces significant shifts driven by the impending expansion of the College Football Playoff (CFP) and evolving media consumption habits. These changes present both opportunities and challenges for traditional events and media partners, necessitating strategic adjustments to maintain relevance and viewership.

The Army-Navy game, a storied tradition, is under scrutiny regarding its scheduling window due to the CFP's likely expansion. While the game's pageantry and significance resonate deeply, its traditional mid-December slot may conflict with expanded playoff games. This has initiated early discussions between Army, Navy, and the American Athletic Conference Commissioner about potential relocation, with Thanksgiving week being an explored option. Logistical hurdles, particularly concerning the academic calendar for cadets, need resolution. This strategic re-evaluation is critical, as the game drives a substantial portion of each school's annual budget, estimated at $20-25 million per school, underscoring its financial rather than purely athletic importance. Maintaining its standalone viewing window, which has historically provided strong viewership and national attention, is a key consideration for CBS, which holds broadcast rights through 2030.

Concurrently, the Heisman Trophy telecast is also undergoing a modernization discussion. While the award itself holds significant prestige, the broadcast has seen little evolution over the past two decades, leading to a perception of being dated. The recent move to ABC for Fernando Mendoza's win saw a viewership of 4.3 million, the highest for the Heisman since 2012, suggesting that broader network reach can boost numbers. However, the challenge remains in filling an hour-long show with limited core content, prompting consideration for a more engaging, perhaps multi-award format to sustain viewer interest.

Beyond these specific events, the broader media environment is seeing new partnerships and strategic plays. Netflix is expanding its video podcast offerings by integrating popular Barstool Sports content, indicating a broader trend of media companies leveraging existing popular audio content for visual platforms. Simultaneously, DAZN's bid for FanDuel Sports Networks signals a push for increased presence in the regional sports network market, a sector whose value is being enhanced by strong market streaming numbers for NBA and NHL content. ESPN is also experimenting with alternative broadcasts for NFL games, utilizing AI and data analytics in its "MNF Playbook" alt-cast, aiming to cater to a more data-driven audience. These developments highlight a dynamic media landscape where traditional sports viewership is being augmented and diversified by new platforms and content strategies.

Action Items

  • Audit Army-Navy game scheduling: Identify 2-3 potential new windows (e.g., Thanksgiving week) to assess impact on viewership and cadet logistics.
  • Design Heisman Trophy telecast: Propose 3-5 specific elements to modernize the broadcast, focusing on engagement beyond the award reveal.
  • Analyze Notre Dame-ACC relationship: Evaluate financial implications and media value of independence versus conference membership for the next 1-2 years.
  • Track CFP viewership variance: For 3-5 playoff games, measure correlation between score margin and audience size to inform future scheduling.
  • Evaluate Netflix/Barstool partnership: Identify 2-3 key metrics to track audience growth and content integration success over the next quarter.

Key Quotes

"You know, look there's a lot that's wrong with college football right now and I think that army navy gets a lot of it right and I think that that's something that is really special and really spectacular it's something that's just I think a little bit bigger than just a football game and and you see that in the way that the cadets carry themselves in the stadium and the way that people operate around this game."

Ben Portnoy highlights that the Army-Navy game embodies positive aspects of college football, suggesting it transcends a typical game due to the unique atmosphere and the conduct of participants. Portnoy implies that the traditions and the seriousness with which the event is approached by cadets and attendees contribute to its special nature.


"I think the general consensus has been that the CFP will expand at some point whether that's this year next year so on and so forth like I think that's a fair assumption that that will happen at some point and ultimately that means that there will probably be games played on the day or in the windows that that army navy has been held in the last basically 10 15 years."

Ben Portnoy explains that the expansion of the College Football Playoff (CFP) is widely expected to occur in the near future. Portnoy suggests this expansion will likely lead to CFP games occupying the traditional scheduling window for the Army-Navy game. This creates a potential conflict for the Army-Navy game's placement.


"I thought you know Pavía I've really had a hard time picking between him and Mendoza I thought the numbers were pretty comparable I think you know the big game moments were pretty comparable like it was a really hard decision like it was one of the harder ones I've had to make in the I guess four or five years that I've voted for this so was a really cool night though I want to really cool speech and I think that you know to what we were talking about with army navy like I think when you hear Fernando Mendoza give his Heisman speech like there was a lot a lot to really love about that."

Ben Portnoy discusses the difficulty in choosing between Heisman Trophy candidates, specifically mentioning Fernando Mendoza and Diego Pavia. Portnoy indicates that both players had comparable statistics and performed well in significant games, making the voting process challenging. Portnoy also found Mendoza's Heisman speech to be a particularly positive and impactful moment.


"I think the Heisman Trophy and like the pantheon of sports trophies and individual awards like it's up there right like it's sort of like Heisman Trophy the green jacket it's one of the most recognizable awards in this country the Wimbledon trophy right like you you have these things like there's one of those right it's in that realm and so I think like there's a level of like class or dignity or whatever you want to call it that that goes with that and certainly the tv broadcasters reflected that but I think it also means that the tv broadcast hasn't really changed all that much."

Ben Portnoy asserts that the Heisman Trophy holds a prestigious status among major sports awards, comparable to iconic items like the Green Jacket or the Wimbledon Trophy. Portnoy suggests that this esteemed reputation contributes to a sense of dignity surrounding the award, which is reflected in its television broadcast. However, Portnoy also notes that this tradition has resulted in the broadcast format remaining largely unchanged over time.


"I think that the answer for now is no that is not probably the case I think that certainly there's some hurt feelings and I think there's some grandstanding and all of those things going on but you know one thing I did clarify was like if Notre Dame wanted to exit the ACC like they would have to go through the same exit process that would exist for other schools so for example like they are a full member of the ACC and everything but football like there is an exit process there are fees associated with that things like that."

Ben Portnoy clarifies that Notre Dame is unlikely to leave the ACC at this time, despite potential frustrations. Portnoy explains that exiting the conference involves a formal process with associated fees, similar to what other member schools would face. Portnoy emphasizes that Notre Dame, as a full member in all sports except football, cannot simply depart without adhering to these established procedures.


"I think that on paper like Alabama Oklahoma like yeah it's a rematch from a couple weeks ago but it's two huge brands it's going to be a Friday night standalone game like that there's going to be a lot there and I I would imagine that that draws pretty significantly but you know something I do like think is worth getting ahead of is like I think there's going to be a lot of conversation about the G5 schools and like if there's blowouts and things like that and that hey they shouldn't be part of the playoff and it's going to affect TV viewership."

Ben Portnoy predicts that the Alabama versus Oklahoma game will be the most viewed matchup of the College Football Playoff weekend. Portnoy points out that despite being a rematch, the game features two prominent brands and will be a standalone Friday night event, suggesting strong viewership. Portnoy also anticipates discussions about the inclusion of Group of Five (G5) schools in the playoff, particularly if there are lopsided scores, and how this might impact television ratings.

Resources

External Resources

Books

  • "The Sports Media Podcast" - Mentioned as the name of the podcast hosting the discussion.

Articles & Papers

  • "MNF Playbook with NFL Next Gen Stats" (ESPN 2) - Mentioned as an upcoming alternative broadcast utilizing AI.

People

  • Austin Karp - Host of "The Sports Media Podcast" and SBJ media reporter.
  • Ben Portnoy - SBJ college sports reporter and guest on "The Sports Media Podcast."
  • Fernando Mendoza - Winner of the Heisman Trophy.
  • Shane Beamer - South Carolina head coach.
  • Tim Pernetti - American commissioner, serving as an intermediary for Army and Navy.
  • Mark Ingram - Heisman Trophy winner in 2008.
  • Toby Gerhart - Heisman Trophy runner-up in 2009.
  • Colt McCoy - Heisman Trophy runner-up in 2009.
  • Johnny Manziel - Heisman Trophy winner in 2012.
  • Dave Presslack - Mentioned in relation to FanDuel Sports Network.
  • Luke Kekely - Will be part of the "MNF Playbook" alt-cast.
  • Dan Orlovsky - Mentioned as a commentator for ESPN.
  • David Ellison - Mentioned in relation to a hostile takeover bid for Warner Brothers Discovery.
  • Derek Volner - Promoted to a vice president role at ESPN Communications.
  • Andy Hall - Received a promotion at ESPN Communications.
  • Rachel Segal - Received a promotion at ESPN Communications.
  • Lily Bloom - Received a promotion at ESPN Communications.
  • Katie Callahan - Received a promotion at ESPN Communications.
  • David Levy - Inducted into the Sports Broadcasting Hall of Fame.
  • Lee Corso - Inducted into the Sports Broadcasting Hall of Fame.
  • Bill Rasmussen - Inducted into the Sports Broadcasting Hall of Fame.
  • Pam Oliver - Inducted into the Sports Broadcasting Hall of Fame.
  • Jerry Jones - Inducted into the Sports Broadcasting Hall of Fame.
  • Kirk Herbstreit - Inducted into the Sports Broadcasting Hall of Fame.
  • Greg Gumbel - Inducted into the Sports Broadcasting Hall of Fame.

Organizations & Institutions

  • SBJ (Sports Business Journal) - Publication for reporters Austin Karp and Ben Portnoy.
  • CFP (College Football Playoff) - Discussed in relation to expansion and scheduling.
  • CBS - Television network broadcasting the Army-Navy game.
  • Indiana University - University of Heisman winner Fernando Mendoza.
  • ACC (Atlantic Coast Conference) - Conference Notre Dame is a member of.
  • Big Ten Conference - Conference mentioned as a potential future for Notre Dame.
  • NBC - Television network with a long-standing relationship with Notre Dame.
  • ESPN - Television network involved in college football broadcasts and award shows.
  • TNT - Television network that will broadcast CFP quarter-finals and semi-finals.
  • Fox Sports - Mentioned in relation to Barstool Sports' deals.
  • FanDuel Sports Network (FSN) - Regional sports networks discussed in relation to DAZN's bid.
  • Warner Brothers Discovery (WBD) - Company that rejected a takeover bid.
  • Paramount - Company that made a hostile takeover bid for Warner Brothers Discovery.
  • ESPN Communications - Department where several individuals received promotions.
  • Sports Broadcasting Hall of Fame - Institution where several individuals were inducted.

Websites & Online Resources

  • Netflix - Expanding video podcast offerings, partnering with Barstool Sports and The Ringer.
  • Barstool Sports - Partnering with Netflix for new shows and maintaining a deal with Fox Sports.
  • The Ringer - Mentioned for their deal with Netflix regarding podcasts.
  • DAZN - Making a bid for Main Street Sports regional sports networks.
  • Main Street Sports - Regional sports networks, including FanDuel RSNs.
  • Lakers RSN - Mentioned as being on the market.

Podcasts & Audio

  • "Part of My Take" - Podcast from Barstool Sports to be featured on Netflix.
  • "Spitballin'" - Podcast from Barstool Sports to be featured on Netflix.
  • "The Ryen Russillo Show" - Podcast from Barstool Sports to be featured on Netflix.

Other Resources

  • Heisman Trophy - Award discussed in relation to its telecast and winner.
  • Army-Navy Game - Football game discussed regarding its historical significance and future scheduling.
  • College Football Playoff (CFP) - Tournament discussed regarding expansion and viewership.
  • "60 Minutes" - CBS news program that featured Indiana football.
  • FIFA World Cup Draw - Mentioned as an example of a tough watch for award shows.
  • College Football Award Show - Mentioned as a potential model for a broader Heisman telecast.
  • NFL Next Gen Stats - AI utilized in the "MNF Playbook" alt-cast.
  • MOU (Memorandum of Understanding) - Related to the CFP and automatic bids for ranked teams.
  • G5 (Group of Five) - Conferences mentioned in relation to CFP inclusion.
  • G6 (Group of Six) - Conferences mentioned in relation to CFP inclusion.
  • Pack 12 - Conference mentioned in relation to CFP inclusion.
  • Alt-cast - Alternative broadcasts, such as "MNF Playbook."

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