Young Professionals' Career Choices, Geopolitics, and Financial Literacy Reform
TL;DR
- Young professionals should prioritize career establishment in major cities, as higher average wages and faster income growth with experience create a stronger long-term financial trajectory than prioritizing immediate affordability.
- Baumol's cost disease explains why services become relatively more expensive than goods over time, impacting the achievability of traditional American dreams like homeownership, shifting focus towards accumulating goods.
- Greenland's geopolitical significance, driven by rare earth elements and US strategic interests, signals a potential shift towards a multipolar world and necessitates investor diversification beyond US markets into quality fixed income and international assets.
- Financial literacy education should be reformed to connect abstract concepts to real-world news and tangible outcomes, such as credit score impacts on employment and student debt regret, to increase student engagement and relevance.
- The perceived value of big-city careers may be challenged by AI and automation, suggesting that while career optimization is crucial early on, a balanced approach considering personal well-being and potential future economic shifts is also important.
Deep Dive
Young professionals face a critical juncture in balancing career ambition with financial realities, necessitating a strategic approach to location and investment, while the geopolitical landscape surrounding Greenland highlights the complexities of resource acquisition and international relations. Furthermore, the persistent deficit in financial literacy underscores the urgent need for more accessible and relevant educational tools for younger generations.
The decision for young professionals to pursue careers in high-cost, opportunity-rich cities versus more affordable markets is a complex trade-off. While big cities offer higher average wages (29% higher than non-metropolitan areas) and faster income growth (6% in 2023 vs. 4.7% elsewhere), particularly with experience, this comes at the expense of significantly higher living costs, making homeownership unattainable without generational wealth. The American dream has shifted from accumulation of goods to a more challenging pursuit due to "Baumol's cost disease," where productivity gains in services lag behind goods, increasing the relative cost of essential services like housing. The advice offered is to prioritize career establishment in the first 10-15 years by opting for a city, leveraging its competitive environment and greater opportunities for faster wage growth and experience accumulation. However, this perspective is tempered by the acknowledgment of potential fertility issues for women who over-optimize careers and the looming impact of AI on traditionally service-based "big city" jobs. The implication is that while cities offer a strong initial career trajectory, this path requires careful consideration of long-term personal well-being and adaptability to technological change.
Greenland's geopolitical significance stems from its vast rare earth element reserves (estimated at 20% of global reserves), attracting US and potentially Chinese interest. However, the economic viability of extracting these resources is severely hampered by immense costs, the challenging icy terrain, and a lack of infrastructure, suggesting a 10-30 year timeline for development, if feasible at all. The initial market reaction to Greenland's resource potential was minimal, with only highly specific regional stocks seeing gains, indicating that for most investors, this remains a geopolitical narrative rather than a direct investment opportunity. The deeper implication, particularly from a US perspective under certain administrations, is a potential shift towards a more imperialistic foreign policy, as suggested by the Monroe Doctrine's expansionist interpretation. This aggressive stance could destabilize international alliances, alienate NATO partners like Denmark, and potentially embolden other nations like China to pursue similar territorial ambitions. From an investment standpoint, this geopolitical uncertainty underscores the importance of diversification, with recommendations including quality fixed income, emerging markets, real assets, gold, and specific AI-related sectors like memory, suggesting a move beyond solely US-centric portfolios.
The inadequacy of current financial literacy education, particularly for those under 18, is a critical issue. Many young people lack a fundamental understanding of concepts like credit scores, which can impact employment opportunities, and student loan debt, leading to significant regret. The abstract nature of economics and personal finance makes it difficult for younger students to grasp, leading to a disconnect between curriculum and real-world application. The proposed solution involves making financial education more engaging and relevant by anchoring it in current news events, such as inflation reports and market reactions, and by introducing "adulting classes" that cover practical life skills. The rise of accessible platforms like podcasts and books, along with the demonstrated financial engagement of meme stock traders, highlights a market void that external resources are filling. This suggests a need for publicly available, digestible educational content that explains the tangible outcomes and lifelong importance of financial knowledge, beyond traditional academic settings.
Action Items
- Create financial literacy curriculum: Focus on tangible outcomes like credit score impact on loans and employment.
- Design "adulting" class module: Detail credit score mechanics and consequences for job prospects.
- Develop accessible financial literacy resources: Anchor lessons in current news events and real-world examples.
- Build career trajectory model: Illustrate how early career choices in cities impact long-term earning potential.
Key Quotes
"So for me, I grew up in Kentucky and ended up moving to LA immediately after I graduated in 2019. So I chose the big city career, but then the pandemic hit. I think that's one part of it, that you don't know what's going to happen. You have to optimize for what you want. If you want to buy a house right away, it's not the smart thing to move immediately to a big city. It's just not going to happen unless you have generational wealth."
Kyla Scanlon explains that prioritizing a big city career immediately after graduation, while seemingly offering more opportunity, may not align with immediate financial goals like homeownership. Scanlon highlights that external events, like the pandemic, can disrupt plans and that significant wealth is often required to achieve certain financial milestones in expensive urban areas.
"My view is that as a general rule, you should optimize everything for your career. Your career and establishing value in the workplace, establishing your personal value in the marketplace, that to me is the most important number one thing. It's important at that moment in time in your life because, and Scott often talks about this, those first 10 to 15 years kind of set the trajectory for what your life is going to look like."
Ed Elson advises young professionals to prioritize their career development in the early stages of their working lives. Elson emphasizes that establishing personal and professional value is paramount, as the initial 10-15 years of a career significantly influence its long-term trajectory.
"There's something called Baumol's cost disease. Have you heard about this? ... We've gotten really productive as a country over the past several decades. We've gotten really good at producing goods cheaply because we did a lot of international trade, and so goods have gotten a lot cheaper because we've gotten more productive at producing them. But it's much harder to get productive with services. You can't really automate a physician, but you can automate a car factory."
Kyla Scanlon introduces Baumol's cost disease to explain economic shifts, noting that while productivity gains have made goods cheaper, services remain difficult to automate and thus become relatively more expensive. Scanlon uses the example of automating a car factory versus a physician to illustrate this concept.
"The most important point, from the Fed, which found that wages for workers in big cities rise faster with experience compared to workers in small cities. I feel like that's the most important point, which is you shouldn't be basing your understanding of your life based on your current earnings as a 24-year-old, 25-year-old, because it's going to change dramatically over time."
Ed Elson highlights a Federal Reserve finding that wages for workers in large cities increase more rapidly with experience than those in smaller cities. Elson uses this data to argue that young professionals should not base their life decisions on current earnings, as their income potential is likely to grow significantly over time, especially in urban environments.
"I think the way that the US is thinking about this is underneath the lens of the Monroe Doctrine. Trump released this national security strategy document in November 2025 that talked about how the US wants to be the dominant power in the Western Hemisphere. That's what we saw with the action in Venezuela. That's why he's threatened Cuba, he's threatened Colombia, he's threatened Mexico, he's threatened Iran, he's threatened Canada."
Kyla Scanlon analyzes the US approach to Greenland through the framework of the Monroe Doctrine, referencing a national security strategy document that emphasizes US dominance in the Western Hemisphere. Scanlon connects this to actions and threats made towards various countries, suggesting a broader pattern of asserting regional power.
"I think what's really important about both personal finance and economics education is you kind of have to root it in what happens to the news. So if you have like a CPI report talking about inflation, you can talk about how the market reacts, how that's going to impact somebody's portfolio, and then talk about how the CPI data is collected."
Kyla Scanlon emphasizes the importance of connecting financial literacy and economics education to current events and news. Scanlon suggests using reports like the Consumer Price Index (CPI) on inflation as a practical example to explain market reactions, portfolio impacts, and data collection methods.
"I feel like part of it is you want it to be fun. You want to be interesting, and beyond that, you want to understand why it's relevant and why it matters, like why you should care. I feel like that's something that schools generally don't do a great job of because you and I don't really know how schools work, but I assume you get the curriculum, 'This is what you're supposed to teach, here's the content, okay, go teach it.'"
Ed Elson argues that educational institutions often fail to make financial literacy engaging and relevant for students. Elson suggests that a curriculum-driven approach, without emphasizing the personal importance and practical application of the subject matter, hinders student interest and understanding.
Resources
External Resources
Books
- "In this economy: How money and markets really work" by Kyla Scanlon - Mentioned as the title of the book authored by Kyla Scanlon, an economic commentator.
Articles & Papers
- "Bloomberg Opinion piece" by Javier Blas - Discussed for its analysis on the difficulty of extracting rare earths from Greenland.
People
- Kyla Scanlon - Economic commentator and author.
- Ed Elson - Co-host of "Profit Zone Markets" and filling in for Scott Galloway.
- Scott Galloway - Host of "Profit Zone Economics" and frequently referenced for his views on career trajectory and adulting classes.
- Javier Blas - Author of a Bloomberg Opinion piece on Greenland's rare earths.
- Afro Turk - Instagram user who submitted a question about career choices and homeownership.
- Harry Allonen - Instagram user who submitted a question about Greenland's economic and geopolitical significance.
- Ty Guy - Reddit user who submitted a question about teaching financial literacy to younger generations.
Organizations & Institutions
- The Home Depot - Mentioned for appliance savings and delivery offers.
- LG - Brand of refrigerators mentioned in relation to The Home Depot's appliance sales.
- Bureau of Labor Statistics (BLS) - Source of data on average wages in metropolitan versus non-metropolitan areas.
- Bureau of Economic Analysis (BEA) - Source of data on income growth in metropolitan versus non-metropolitan areas.
- The Fed - Source of data indicating that wages for workers in big cities rise faster with experience.
- NATO - Mentioned in the context of a potential US invasion of Greenland and its implications for member states.
- Blackrock - Investment firm whose view on 2026 investment strategies was discussed.
- Bread - Financial education platform founded by Kyla Scanlon.
Websites & Online Resources
- Thumbtack - Mentioned as a service for hiring home professionals.
- Monday.com - Platform where Monday Sidekick AI operates.
- Reddit - Platform where a user submitted a question.
- Instagram - Platform where users submitted questions.
- Profitgmedia.com - Website for submitting questions to "Office Hours."
- Twilio.com - Website for learning more about Twilio's customer engagement platform.
- Gruns.co - Website for purchasing Gruns gummies, with a discount code provided.
- Mintmobile.com - Website for Mint Mobile's wireless service offer.
Other Resources
- Baumol's Cost Disease - Economic concept discussed in relation to the increasing cost of services compared to goods.
- Monroe Doctrine - US foreign policy principle discussed in relation to potential US actions in Greenland and the Western Hemisphere.
- Meme Stocks - Financial trend discussed in relation to young people's engagement with markets.
- Meme Coins - Cryptocurrency trend discussed in relation to young people's engagement with markets.
- CPI Report - Economic report discussed in the context of teaching financial literacy.
- Credit Score - Financial metric discussed as important for adulting classes.
- Student Debt - Financial burden discussed in the context of college loans and regret.
- Adulting Classes - Concept of educational courses for practical life skills, including financial literacy.
- Home Economics - Traditional school subject suggested for a comeback.
- AI (Artificial Intelligence) - Technology discussed in relation to automation and its potential impact on services and careers.
- Rare Earth Elements - Natural resources discussed in relation to Greenland's economic potential and geopolitical interest.
- Fixed Income - Investment category recommended by Blackrock.
- Emerging Markets - Investment category recommended by Blackrock.
- Real Assets - Investment category mentioned in relation to international outlooks.
- Gold - Investment asset mentioned in relation to international outlooks.
- AI Trades - Investment category related to artificial intelligence, specifically memory.