The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
By Chris Schaeffer, Certified Google Ads Specialist
<p>Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com</p>
18 episodes
All Episodes
Agencies Mask Google Ads Inefficiency With Superficial Metrics
Agencies mask Google Ads inefficiency by prioritizing superficial metrics over client profitability, leading to wasted ad spend and distorted campaign performance.
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Reshape Business Strategy for Google Ads Success
Differentiate your business offering and structure customer interactions to generate richer data, fundamentally reshaping strategy for Google Ads success and sustainable growth.
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Hidden Google Ads Settings Unlock Performance and Prevent Wasted Spend
Unlock hidden Google Ads performance by disabling AI-driven automated assets and strategically managing location targeting and recommendations. Gain granular control to prevent wasted spend and align campaigns with your goals.
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Competitor Keyword Bidding: Costly Pitfalls and Narrow Success Paths
Bidding on competitor keywords often leads to costly dead ends. Focus on customer intent and differentiation to avoid expensive mistakes and find genuine opportunities.
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Google Ads Optimization: Hidden Mechanics of Product Feeds and Conversions
Unlock hidden Google Ads performance by optimizing product feeds for algorithms, not just users, and auditing conversions to prevent wasted spend on phantom successes.
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Training Google Ads Algorithm With Imperfect Conversions For Performance
Train Google Ads to deliver more valuable traffic by embracing broad targeting and imperfect conversions, unlocking performance gains through algorithmic learning.
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Google Ads Campaign Mastery Through Strategic Long-Term Consequences
Master Google Ads by understanding the cascading consequences of strategic choices, not just new features. Discover how to avoid wasted spend and build sustainable campaign advantages.
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Ad Group Structure Dictates Broad Match Keyword Relevance
Unlock Google Ads success by structuring ad groups thematically. This crucial step provides the algorithm context, transforming vague broad match keywords into highly relevant, high-performing matches.
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Google Ads Exact Match Undermines Advertiser Control Via Intent-Based Matching
Google Ads' "exact match" is no longer precise, with machine learning causing broad intent matching that wastes ad spend and erodes advertiser control.
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Performance Max and Ads Editor: Strategic Adoption of Google Ads Tools
Master Google Ads by understanding Performance Max as a lead nurturer, not just an automation tool, and leverage Google Ads Editor for unparalleled campaign-building speed and account oversight.
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Google Ads Decay: Systemic Rot Pushes Platform Toward Irrelevance
Google Ads is decaying due to systemic flaws, pushing it toward irrelevance. Future-proof your career by mastering transferable analytical and strategic skills, not just platform specifics.
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Google Ads Wastes Money Through Misaligned Campaigns
Google Ads waste money by misaligning keywords with search queries, using uncapped bidding, and misunderstanding campaign goals. Learn how to fix these systemic flaws for profitable results.
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Google Ads Data Loss and PPC Interview Expertise
Mandatory Google Ads updates can erase historical data and reset campaign performance. Learn how to strategically preserve your data and ace PPC interviews by articulating reasoned opinions and showcasing tangible experience.
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Google Ads: Prioritize Control, Transparency, and Search Campaigns
Google Ads recommendations artificially inflate the Optimization Score, while tracking failures, not bidding, cause performance drops. Prioritize transparent Search campaigns for superior results.
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Google Ads Uniformity Erodes Advertiser Control And Lead Quality
Google Ads are becoming a "vending machine," eroding advertiser control and differentiation through uniform formats, driving up costs, and degrading lead quality for home services businesses.
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Ranking Google Ads Bid Strategies: Predictability and Control Drive Efficiency
Target CPA offers automated optimization with predictable results, unlike other bid strategies that can lead to uncontrolled spending and unpredictable campaign performance.
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Granular Google Ads Data Enables Strategic "Inviting" vs. "Isolating" Ad Copy Optimization
Optimize Google Ads copy with new data to strategically attract qualified leads by testing "inviting" versus "isolating" headlines for higher-quality conversions.
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Streamline Google Ads Management with Editor, MCC, and Scripts
Master Google Ads with Editor, MCC, and Scripts for rapid campaign creation, streamlined management, and precise control, avoiding AI interference for peak performance.
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