The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer, Certified Google Ads Specialist

<p>Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com</p>

11 episodes

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All Episodes

Ad Group Structure Dictates Broad Match Keyword Relevance

Mar 09, 2026

Unlock Google Ads success by structuring ad groups thematically. This crucial step provides the algorithm context, transforming vague broad match keywords into highly relevant, high-performing matches.

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Google Ads Exact Match Undermines Advertiser Control Via Intent-Based Matching

Mar 02, 2026

Google Ads' "exact match" is no longer precise, with machine learning causing broad intent matching that wastes ad spend and erodes advertiser control.

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Performance Max and Ads Editor: Strategic Adoption of Google Ads Tools

Feb 23, 2026

Master Google Ads by understanding Performance Max as a lead nurturer, not just an automation tool, and leverage Google Ads Editor for unparalleled campaign-building speed and account oversight.

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Google Ads Decay: Systemic Rot Pushes Platform Toward Irrelevance

Feb 16, 2026

Google Ads is decaying due to systemic flaws, pushing it toward irrelevance. Future-proof your career by mastering transferable analytical and strategic skills, not just platform specifics.

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Google Ads Wastes Money Through Misaligned Campaigns

Feb 09, 2026

Google Ads waste money by misaligning keywords with search queries, using uncapped bidding, and misunderstanding campaign goals. Learn how to fix these systemic flaws for profitable results.

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Google Ads Data Loss and PPC Interview Expertise

Feb 02, 2026

Mandatory Google Ads updates can erase historical data and reset campaign performance. Learn how to strategically preserve your data and ace PPC interviews by articulating reasoned opinions and showcasing tangible experience.

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Google Ads: Prioritize Control, Transparency, and Search Campaigns

Jan 26, 2026

Google Ads recommendations artificially inflate the Optimization Score, while tracking failures, not bidding, cause performance drops. Prioritize transparent Search campaigns for superior results.

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Google Ads Uniformity Erodes Advertiser Control And Lead Quality

Jan 19, 2026

Google Ads are becoming a "vending machine," eroding advertiser control and differentiation through uniform formats, driving up costs, and degrading lead quality for home services businesses.

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Ranking Google Ads Bid Strategies: Predictability and Control Drive Efficiency

Jan 12, 2026

Target CPA offers automated optimization with predictable results, unlike other bid strategies that can lead to uncontrolled spending and unpredictable campaign performance.

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Granular Google Ads Data Enables Strategic "Inviting" vs. "Isolating" Ad Copy Optimization

Jan 05, 2026

Optimize Google Ads copy with new data to strategically attract qualified leads by testing "inviting" versus "isolating" headlines for higher-quality conversions.

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Streamline Google Ads Management with Editor, MCC, and Scripts

Dec 22, 2025

Master Google Ads with Editor, MCC, and Scripts for rapid campaign creation, streamlined management, and precise control, avoiding AI interference for peak performance.

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