All Episodes
Google Ads: Prioritize Control, Transparency, and Search Campaigns
Google Ads recommendations artificially inflate the Optimization Score, while tracking failures, not bidding, cause performance drops. Prioritize transparent Search campaigns for superior results.
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Google Ads Uniformity Erodes Advertiser Control And Lead Quality
Google Ads are becoming a "vending machine," eroding advertiser control and differentiation through uniform formats, driving up costs, and degrading lead quality for home services businesses.
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Ranking Google Ads Bid Strategies: Predictability and Control Drive Efficiency
Target CPA offers automated optimization with predictable results, unlike other bid strategies that can lead to uncontrolled spending and unpredictable campaign performance.
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Granular Google Ads Data Enables Strategic "Inviting" vs. "Isolating" Ad Copy Optimization
Optimize Google Ads copy with new data to strategically attract qualified leads by testing "inviting" versus "isolating" headlines for higher-quality conversions.
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Streamline Google Ads Management with Editor, MCC, and Scripts
Master Google Ads with Editor, MCC, and Scripts for rapid campaign creation, streamlined management, and precise control, avoiding AI interference for peak performance.
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