The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By Chris Schaeffer, Certified Google Ads Specialist

<p>Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com</p>

5 episodes

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All Episodes

Google Ads: Prioritize Control, Transparency, and Search Campaigns

Jan 26, 2026

Google Ads recommendations artificially inflate the Optimization Score, while tracking failures, not bidding, cause performance drops. Prioritize transparent Search campaigns for superior results.

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Google Ads Uniformity Erodes Advertiser Control And Lead Quality

Jan 19, 2026

Google Ads are becoming a "vending machine," eroding advertiser control and differentiation through uniform formats, driving up costs, and degrading lead quality for home services businesses.

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Ranking Google Ads Bid Strategies: Predictability and Control Drive Efficiency

Jan 12, 2026

Target CPA offers automated optimization with predictable results, unlike other bid strategies that can lead to uncontrolled spending and unpredictable campaign performance.

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Granular Google Ads Data Enables Strategic "Inviting" vs. "Isolating" Ad Copy Optimization

Jan 05, 2026

Optimize Google Ads copy with new data to strategically attract qualified leads by testing "inviting" versus "isolating" headlines for higher-quality conversions.

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Streamline Google Ads Management with Editor, MCC, and Scripts

Dec 22, 2025

Master Google Ads with Editor, MCC, and Scripts for rapid campaign creation, streamlined management, and precise control, avoiding AI interference for peak performance.

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