Premium Pricing and Targeted Demographics Drive Crypto Education Success

Key Quotes

"so i turned 57 000 in crypto into 1 87 million what we did is we actually priced people out aggressively we're extremely expensive we're happy to be because we're the harvard of crypto and that brings only the top of the top quality people and what happens when you bring top quality people at a high price they're engaged they're smart they put in the effort they get results once you get the results what happens you use those customer results everywhere in your marketing you don't have to market because your customers bring more customers and that's it"

Tan Gera explains that by positioning his service as premium, akin to "the Harvard of crypto," he attracted highly engaged and capable individuals. This strategy, he argues, leads to exceptional customer results, which then serve as powerful organic marketing as satisfied clients bring in more business.

"you know there was a research by uh harvard students one day and i'm going to ask you the question what do you think is the common uh the most decisive factor that determines someone's success you know your environment man to me it's environment zip code it's literally zip code and like zip code is a you know synonym of environment it's literally the people you hang out with and that determines where you're going to end"

Tan Gera emphasizes the critical role of one's environment in determining success, likening it to a "zip code." He asserts that the people one associates with directly influence their trajectory and outcomes, suggesting that surrounding oneself with like-minded individuals is paramount.

"so i come from a poor background right like my parents are immigrants so i'm not born with money and so when uh in 2017 i was i was young right i was 22 years old i had like seven digits on my portfolio obviously i was taking some of that money out and in new york city that is very expensive i was just you know enjoying my time there uh so i didn't have time freedom yet but i tasted what financial freedom was which was uh the good life you know you can afford to do anything that you want to do uh so that's what i tasted but i realized after that that i also wanted time freedom and i also wanted location freedom there's three types of freedom right you have financial freedom time freedom location freedom i tasted financial and i was like okay i'm very set i want all three"

Tan Gera recounts his early success in crypto, where he experienced financial freedom for the first time, being able to afford anything he desired. However, he realized that true fulfillment required not just financial freedom but also time and location freedom, setting a goal to achieve all three.

"what happened and it did happen that we didn't expect is that the entire industry fought back basically stripe refunded all our customers we got debanked so our banks were shutting our accounts like we're like what's going on right uh at accounts so facebook was shutting us down youtube was shutting us down so it was literally impossible to do anything and the reason why is because and we learned that way later uh you have mark andreson uh the one of the co founders of andreson horowitz that went on joe rogan's podcast you know show and he explained that actually biden's administration had decided to shadow ban the crypto industry meaning there's no official law there's nothing that has been put out there that is not allowed but they went to banks and they went to service providers and payment processors and anything that is essential for a business to grow and they told them if there's anything linked to the word crypto you shut it down"

Tan Gera describes the significant challenges faced when launching his crypto education company, including being de-platformed by payment processors and social media sites. He attributes this to a shadow ban on the crypto industry by the Biden administration, which pressured essential service providers to cut ties with crypto-related businesses.

"so first thing admin whatever admin that is taking like you know what people call the 10 job you need to get away from that right because that's just taking up your time in a day it's too precious and it's just going to keep accumulating so get an assistant get vas get that help okay it's needed your time is worth more second comes usually sales but you need to sell first and my tip is to hire two sales people at once never one because you will never know if if the one guy you hire is not closing you will never know if it's him or the offer if you have two people and both are not closing then it's probably a lead quality issue or something if you hire two people one is closing one is not okay it was just a person issue okay so small tip here whenever you hire two sales people get two like setters or closers get two uh so that's the next thing you do you you close your first 20 30 40 50 customers as soon as you have a 30 close rate delegate"

Tan Gera outlines a strategic approach to delegation for entrepreneurs, starting with offloading administrative tasks to virtual assistants to reclaim valuable time. He then advises hiring two sales representatives simultaneously to accurately assess performance and identify whether issues lie with the individual or the offer, suggesting delegation only after achieving a consistent closing rate.