Quince: The Tech-Driven Dupe Empire's Billion-Dollar Rise

The Journal. · December 01, 2025 · Listen to Original Episode →

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Resources

Javi Leiber (Wall Street Journal reporter) - Covers fashion and culture and reported on Quince.
Sid Gupta (CEO of Quince) - Co-founder of Quince, a former Wall Street analyst, and provided insights into Quince's business model.

Gap Inc. - The parent company of Banana Republic and Old Navy, mentioned as a comparison for market capitalization.
Lululemon - A major fashion brand that Quince has surpassed in monthly web traffic.
The Row - A luxury brand mentioned for its high-priced sandals.
J. Crew - A retail brand mentioned as a comparison for similar products and pricing.
Banana Republic - A retail brand mentioned as a comparison for similar products and pricing.
Nordstrom - A department store mentioned as a comparison for similar products and pricing.
Loro Piana - A luxury brand whose best-selling items Quince's technology studies.
Brunello Cucinelli - A luxury brand whose best-selling items Quince's technology studies.
Todd Snyder - A fashion brand whose best-selling items Quince's technology studies.
Jenni Kayne - A fashion brand whose best-selling items Quince's technology studies.
Ugg - A footwear brand owned by Deckers Brands, whose boots are often "duped" by Quince products.
Deckers Brands - The company that owns Ugg and sued Quince for alleged trade dress infringement.
Tapestry - The parent company for Coach and Kate Spade, which has a pending lawsuit against Quince.
Coach - A brand under Tapestry that has a pending lawsuit against Quince.
Kate Spade - A brand under Tapestry that has a pending lawsuit against Quince.
William Sonoma - A premium homeware and kitchen brand that sued Quince for alleged false advertising.

Trade Dress - A legal concept that protects the look and feel of a product, like the Coca-Cola bottle shape, and was central to the lawsuit between Deckers Brands and Quince.