The Intelligence Shift
By Morning Brew Inc.
AI is transforming industries — but getting it right isn't simple. Join host Dan Priest, Chief AI Officer at PwC US, as he talks with leaders across sports, film, pharma, and beyond about how they're navigating this decisive moment. Find out what AI will mean for you and your team on The Intelligence Shift.
5 episodes
All Episodes
Prioritizing Objective Accuracy Over Intuition and Industry Bias
To forecast accurately, you must stop relying on industry intuition and start using economic indicators from across the market. When you prioritize raw accuracy over flashy dashboards or rapid results, your organization can capture value that competitors miss because they are still relying on conventional wisdom.
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Using AI to Compress Creative Workflows and Bypass Gatekeepers
AI changes filmmaking by moving the competitive edge from traditional studios to independent creators. By using AI to shorten production cycles and build specialized workflows, storytellers bypass gatekeepers and compete at a massive scale.
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Bridging the Gap Between Probabilistic AI and Human Accountability
Enterprise AI adoption is stalling because companies rely on internal metrics instead of independent verification. Organizations that swap efficiency-only narratives for expert-led, verifiable safety standards will capture high-stakes markets that their competitors cannot reach.
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Redefining Value Creation in the Age of AI Music
AI doesn't replace artists--it repositions them. The future belongs to creators who use AI to amplify taste, deepen connection, and own the infrastructure of expression. Talent shines brighter than ever.
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AI Adoption Depends on Human Accountability, Not Automation
AI doesn't replace people--it exposes organizational cracks. The real bottleneck isn't technology, it's trust. By 2030, AI agents will be team members, but humans stay accountable. The winners won't be those who automate fastest, but those who clarify what never changes.
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