Friedkin Group Stabilizes Everton, Moyes Revitalizes Squad, Stadium Upgrade
TL;DR
- The Friedkin Group's acquisition of Everton has stabilized the club financially, shifting focus from existential threats to on-pitch stability and stadium development, a significant improvement from the previous ownership's financial precarity.
- David Moyes' return as manager has rejuvenated Everton by instilling a sense of security and renewed fan optimism, transforming the team from relegation battlers to contenders with a more expansive style of play.
- The new Bramley-Moore Dock stadium, designed with football-first principles, successfully replicates Goodison Park's fervent atmosphere, integrating modern facilities with cherished traditions like the Toffee Lady to create a unique fan experience.
- Everton's current squad, under Moyes, demonstrates a high level of effort and defensive discipline, with attacking players like Jack Grealish and Jobe Bellingham contributing significantly due to their commitment to team performance.
- The Friedkin Group's long-term ambition for Everton hinges on achieving European football to foster sustainability and self-sufficiency, a crucial step beyond current year-on-year losses and necessary for reinvestment in the squad.
- A critical need exists for Everton to acquire a reliable, high-impact center forward, mirroring past seasons where the lack of a prolific goalscorer hindered their potential to consistently challenge for top European places.
Deep Dive
Everton's acquisition by the Friedkin Group has ushered in a period of crucial stability, transforming the club from a financially imperiled entity flirting with existential crisis to a stable operation poised for potential European contention. This transformation is primarily driven by a strategic shift in financial management, the successful navigation of a stadium move, and the astute rehiring of manager David Moyes, whose proven track record provides a blend of experience and renewed ambition.
The financial stabilization under the Friedkin Group has been foundational. By refinancing debt on favorable terms and investing over £100 million in the squad, they have provided the necessary resources to compete. This contrasts sharply with the previous ownership's struggles, which often led to fears of Premier League points deductions. The new ownership's approach is characterized by steadiness rather than groundbreaking innovation, a pragmatic strategy that has allowed the club to focus on on-pitch performance and infrastructural development, most notably the transition to the new Bramley-Moore Dock stadium. This move, while significant, has been managed smoothly, with the stadium designed to enhance atmosphere and bring Everton into the 21st century, albeit with efforts to retain cherished traditions like the "Toffee Lady."
David Moyes' return has been instrumental in this resurgence. Far from being a backward step, his reappointment has provided a "warm comfort blanket" for the fanbase and instilled a renewed sense of purpose. Moyes has adapted his management style, becoming more mellow and adept at people management, yet retaining his core intensity and belief in hard work and team unity. This approach has demonstrably improved player performance and morale. He fosters an environment where players are expected to demand high effort from each other, ensuring a baseline of performance even when individual quality fluctuates. This has been evident in the revitalized performances of key players like Abdoulaye Doucouré, who has stepped up as a leader, and the impactful signings such as Jarrad Branthwaite, who has emerged as a standout performer. The team's tactical evolution under Moyes has shifted from a reliance on counter-attacks and set pieces to a more entertaining, expansive style with a strong emphasis on defensive principles, mirroring the successful elements of his first tenure but with a more modern footballing approach.
However, the club's trajectory, while positive, is not without its challenges. Despite significant investment and improved performances, Everton remains a loss-making entity, posing future sustainability concerns under Financial Fair Play regulations. While the new stadium offers increased commercial revenue potential, achieving self-sufficiency and European qualification are critical next steps. The team's current performance, while solid, fluctuates, as seen in inconsistent results against both top and bottom-tier teams. A key area for future development, mirroring patterns from Moyes' first spell, is the acquisition of a reliable, high-scoring center-forward, a deficiency that could unlock further attacking potential and elevate the club to consistent European qualification. The Friedkin Group's long-term ambition will be tested in their ability to build beyond Moyes' current tenure, ensuring sustained success and growth beyond the immediate stability he provides.
Action Items
- Audit team performance: Define criteria for evaluating player contribution beyond statistics, focusing on effort and defensive principles.
- Track player performance fluctuations: For 3-5 key players, measure the variance between their best and worst games to identify consistency gaps.
- Measure impact of tactical adjustments: For 3-5 matches, analyze how specific player roles or formations influenced offensive output and defensive stability.
- Evaluate recruitment strategy: For 3-5 recent signings, assess their contribution against initial expectations and their impact on team cohesion.
- Analyze goal-scoring contribution: For the current season, calculate the percentage of goals scored by midfielders versus dedicated forwards.
Key Quotes
"A year ago on Friday, Everton's takeover was complete. Since then the club has been rejuvenated. So how far can they go under the David Moyes and The Friedkin Group?"
This quote sets the stage for the discussion by highlighting a significant turning point for Everton Football Club: the completion of its takeover by the Friedkin Group one year prior. The host, Ayo Akinwolere, frames the central question of the podcast, which is to assess the club's progress and future potential under new ownership and the management of David Moyes.
"Yeah, I think it's just a different club. I think, you know, to cover Everton 12 months ago or 18 months ago, and there was a sense of turbulence behind the scenes that Everton really could not shake, and I think at times the concern was almost existential for the club. Move 12 months on, and a lot of the financial worries have dissipated. The Friedkin Group have stabilized the club financially, doing a new stadium, but there's another big difference, and on the pitch, they've kind of flirted between that kind of fifth, sixth, seventh place in the table and kind of lower mid-table. So a sea change, really, for a side that was imperiled financially and battling relegation every year to what is relative stability right now."
Paddy Boyland describes the profound transformation at Everton since the Friedkin Group's takeover. He contrasts the previous state of financial instability and existential threat with the current situation of financial stabilization and improved on-pitch performance. Boyland emphasizes that this shift represents a significant change from a club constantly facing relegation to one experiencing relative stability.
"I think the main thing was, was as you said in the intro, really, was the change of ownership and the sense of hope that that gave the club. You know, putting behind them the constant fear of being docked points by the Premier League because of PSR breaches, have had to lose to this kind of away from the field existential crisis that was long in the brewing, really. And it was always, well, whatever happened on the pitch, good or bad, and it was largely bad, in the background was this chance that the club could, could just completely implode. So the new owners have brought stability."
Greg O'Keeffe identifies the change of ownership as the primary catalyst for renewed hope at Everton. He explains that the new owners have alleviated the club's anxieties regarding Premier League Profitability and Sustainability Rules (PSR) breaches and the broader threat of financial collapse. O'Keeffe concludes that the new ownership has successfully brought much-needed stability to the club.
"Yeah, I think one of the things that came through very early on with the Friedkin Group is that they were well-funded and well-intentioned. Now, for Everton, given their financial problems behind the scenes over the last few years, that was a really great thing to add to the club. More or less overnight, when the takeover was was completed, they they refinanced the debt on low interest, long-term rates. That obviously has a big impact on their spending power. They've invested in the squad to the tune of over 100 million pounds over the summer, and there's just this general sense that they are steady custodians. I don't think we necessarily are going to go anything beyond that right now. I don't think they've set the world on fire, but I think there's a steadiness about Everton that just simply was not there with Farhad Moshiri."
Paddy Boyland highlights the Friedkin Group's financial strength and positive intentions as crucial assets for Everton. He notes that their immediate refinancing of debt at favorable rates significantly boosted the club's financial flexibility and spending capacity. Boyland characterizes the Friedkin Group as "steady custodians," providing a sense of stability that was absent under the previous owner, Farhad Moshiri.
"I think it's a combination of making them believe in themselves, but also making them realize their importance to the team and the importance of their performance with regards to the team getting a result and how people rely on each other. He makes you believe that the team can't get a result unless you, you are one of 11 players that play well, and suddenly you realize the significance of of that. You're wanting to make sure you give your all. And we all know that going into every single football match that players have real quality, but you can't expect a 10 out of 10 performance from every player every week. That will fluctuate. Levels of performance always will, but what he demands is that your level of effort doesn't."
Leon Osman explains David Moyes' effectiveness in motivating attacking players. Osman states that Moyes instills self-belief and emphasizes each player's crucial role in achieving team success. He highlights Moyes' demand for consistent effort, even when individual performance levels may vary, as a key factor in ensuring the team remains competitive.
"Yeah, I think there is, and I'd actually say that of anybody probably from Manchester City and Arsenal, the league is more saturated than ever this year, partly because the promoted clubs have done so well. So there's this kind of big blob in the middle where everybody is beating everybody, results are quite volatile. I think in the space of a week, Everton went away to Old Trafford and with 10 men beat Manchester United for the first time since 2013, then at the weekend lost 4-1 at home to Newcastle, who hadn't won an away game in the Premier League all season. Manchester United, who had lost to Everton with 10 men at Old Trafford, then went and beat Crystal Palace, who'd been doing really well away at Selhurst. So I don't think that's just an Everton problem, but it's one that obviously they need to work on themselves and get right. They are, to me, performing like a mid-table side, a pretty solid mid-table side that has those fluctuations, but in the main is pretty solid."
Paddy Boyland discusses the volatility and competitiveness of the current Premier League season. He points to the unpredictable results, where teams can achieve significant wins one week and suffer unexpected losses the next, as a characteristic of the league. Boyland describes Everton's current performance as that of a solid mid-table side, capable of strong performances but also prone to fluctuations.
Resources
External Resources
Books
- "The Athletic FC Podcast" - Mentioned as the title of the podcast series.
Articles & Papers
- "Are Everton ready to kick on under their US owners?" (The Athletic FC Podcast) - Mentioned as the episode title.
People
- Ayo Akinwolere - Host of The Athletic FC Podcast.
- Patrick Boyland - Correspondent for The Athletic, covering Everton.
- Greg O'Keeffe - Covered David Moyes' first spell at Everton.
- Leon Osman - Former Everton midfielder.
- Farhad Moshiri - Former owner of Everton.
- David Moyes - Manager of Everton.
- Jack Grealish - Player mentioned in relation to manager comments.
- Jobe Bellingham - Player mentioned in relation to manager comments.
- James Garner - Player mentioned for outstanding performance.
- Mikel Arteta - Player mentioned in comparison to David Moyes' management style.
- Steven Pienaar - Player mentioned in comparison to Dyche.
- Tim Cahill - Player mentioned in comparison to David Moyes' era.
- Phil Jagielka - Player mentioned in relation to David Moyes' era.
- Marouane Fellaini - Everton's top scorer in a previous season under David Moyes.
- Yakubu - Striker mentioned in relation to David Moyes' era.
- Andy Johnson - Striker mentioned in relation to David Moyes' era.
- Joleon Lescott - Player mentioned in relation to David Moyes' era.
- Sylvain Distin - Player mentioned in relation to David Moyes' era.
- Tony Hibbert - Player mentioned in relation to David Moyes' era.
- Tim Howard - Goalkeeper mentioned in relation to David Moyes' era.
- Joseph Yobo - Player mentioned in relation to David Moyes' era.
- Phil Neville - Player mentioned in relation to David Moyes' era.
- Dan Meis - Stadium architect.
- Ilkay Gündogan - Player mentioned as absent due to injury.
- Jarrad Branthwaite - Player mentioned as standout performer and absent due to injury.
- Enzo Maresca - Mentioned in relation to Doucouré's move to Chelsea.
- Robert Elstone - Former Chief Executive.
Organizations
- Everton - Football club.
- The Friedkin Group - Owners of Everton.
- Premier League - Football league.
- Roma - Football club, also owned by The Friedkin Group.
- West Ham - Football club.
- Manchester United - Football club.
- Arsenal - Football club.
- Crystal Palace - Football club.
- Newcastle - Football club.
- Bournemouth - Football club.
- Chelsea - Football club.
- Leicester City - Football club.
- Tottenham - Football club.
- Sunderland - Football club.
- Wolves - Football club.
- Leeds - Football club.
- Brighton - Football club.
- Manchester City - Football club.
- Liverpool - Football club.
- UEFA - Mentioned in relation to European competition.
- Serie A - Football league.
- La Liga - Football league.
- Bundesliga - Football league.
- Ligue 1 - Football league.
- National Football League (NFL) - Mentioned in relation to sports discussion.
- Pro Football Focus (PFF) - Data source for player grading.
- New England Patriots - Mentioned as example team for performance analysis.
Websites & Online Resources
- acast.com/privacy - Mentioned for privacy information.
- progressive.com - Mentioned for insurance options.
- business.walmart.com - Mentioned for business supplies.
- auraframes.com - Mentioned for personalized photo frames.
- odoo.com - Mentioned for business software.
Other Resources
- PSR breaches - Mentioned in relation to financial worries for Everton.
- Goodison Park - Former stadium of Everton.
- Bramley-Moore Dock Stadium (now Bramley-Moore Dock) - New stadium for Everton.
- Carabao Cup - Football competition.
- FA Cup - Football competition.
- Europa League - Football competition.
- Champions League - Football competition.
- Club World Cup - Football competition.
- European competition - Mentioned as a goal for Everton.
- PSR (Profit and Sustainability Rules) - Mentioned in relation to financial regulations.
- Squad Cost Ratio - Mentioned in relation to financial regulations.
- The 1878 Fan Group - Mentioned in relation to fan support.
- Toffee Lady - Mentioned as a tradition at Everton.
- Toffees - Mentioned as a tradition at Everton.
- Everton Mints - Mentioned as a tradition at Everton.
- Working class roots - Mentioned in relation to Everton's identity.
- Corporate capacity - Mentioned in relation to stadium revenue.
- Soft drinks partner - Mentioned in relation to commercial revenue.
- Wiser - Mentioned as a new partner.
- Pepsi - Mentioned as a new partner.
- Gab - Mentioned as a safe phone for kids.
- Nordstrom Rack - Mentioned for winter arrivals.
- Scratchers - Mentioned as a gift idea from California Lottery.
- Odoo - Mentioned as business software.