Strategic Business Growth Through "On-Business" Focus and Leadership Cultivation
TL;DR
- Focusing on working "on your business" from a 10,000-foot view, rather than "in your business," cultivates a strategic mindset that drives expansion and leadership development.
- Adopting a "double-time, part-time for full-time, free-time" mindset combats complacency by establishing a constantly evolving target, ensuring continuous improvement.
- Clients often lack clarity on desired accomplishments, necessitating a coaching focus on defining specific changes and their tangible manifestations.
- Developing leadership involves identifying admired traits in others and actively cultivating those qualities to transition from individual production to broader influence.
- The pursuit of serving more people and improving current practices requires a deliberate effort to find better methods and expand reach.
Deep Dive
Clients often seek change without precise clarity on their desired outcomes, a common challenge that coaches address by emphasizing the distinction between working "on" the business versus "in" it. This shift in perspective, from a 10,000-foot view, is crucial for leaders to move beyond personal production and toward expanding their roles and developing leadership traits. By focusing on what they admire in others and the path to becoming that admired leader, individuals can create a clear trajectory from producer to leader, ultimately enabling them to serve more people and improve their operations.
This iterative process of working on the business allows for continuous improvement and prevents complacency, as the target for what constitutes "doing things a better way" is a moving one. The concept of "double-time, part-time for full-time, free-time" encapsulates this dynamic, suggesting that dedicated, focused effort on strategic business development, even if in shorter bursts, can yield significant long-term benefits and allow for greater personal freedom. This approach fosters a mindset where individuals are constantly seeking to enhance their service and operational effectiveness, recognizing that such progress is an ongoing journey rather than a fixed destination.
Action Items
- Create clarity on desired accomplishments: Define specific changes and their desired outcomes for 1-3 key business areas.
- Implement "working ON your business" framework: Dedicate 2-4 hours weekly to strategic planning and 10,000-foot view analysis.
- Identify leadership traits: Document 3-5 admired leadership qualities from mentors or admired figures to guide personal development.
- Draft personal development plan: Outline steps to transition from individual producer to leader, focusing on 2-3 key skill areas.
- Track progress against complacency: Define 1-2 metrics to measure movement towards desired goals and avoid stagnation.
Key Quotes
"You know, I think what happens is a consistent focus on, let's make sure that we spend time working on your business, not in your business. You know, it's a constant reminder of what kinds of things do we need to be looking at and attending to from that 10,000 foot view, if you will."
Angie Moss explains that a key strategy for clients is to consistently prioritize working "on" their business rather than just "in" it. This approach encourages a higher-level perspective, focusing on strategic activities rather than daily operations. Moss emphasizes this as a constant reminder to attend to the business from a broad, overarching viewpoint.
"Now it's not just about, um, managing the people that he has on his team for his own personal production, but how is he going to take that and expand it into a bigger role? And and what traits have, has he seen in others? What does he look for in people that he admires and looks up to from a leadership standpoint?"
Moss highlights that effective leadership development involves shifting focus from personal output to team expansion and broader responsibilities. She notes that aspiring leaders should examine the qualities of admired leaders and identify the traits they need to cultivate for their own growth. This quote shows Moss guiding clients to consider their leadership potential beyond individual contributions.
"And it's just such a fun thing to do to be able to sort of make such a clear path from producer to leader."
Moss expresses enthusiasm for helping individuals transition from being individual contributors to becoming effective leaders. She describes the process as enjoyable when a clear developmental pathway can be established. This quote demonstrates Moss's perspective on the rewarding nature of guiding this specific career progression.
"To do things a better way or to find a way to serve more people and be better with what he's doing. To do whatever he needs to do and and you know, trying to think of the term, you know, double time, part time for full time, free time, to always stay out of that complacency."
Moss introduces the concept of "double time, part time for full time, free time," which she uses to combat complacency. She explains that this mindset encourages continuous improvement and a broader service orientation. Moss uses this phrase to describe the active effort required to avoid stagnation and pursue better methods.
"Except it's going to be a moving target. And and that for me is what I love."
Moss describes the dynamic nature of goals, referring to them as a "moving target." She expresses a personal affinity for this characteristic, suggesting that she thrives on continuous adaptation and evolution. This quote reveals Moss's appreciation for the ongoing challenge and change inherent in professional development.
Resources
External Resources
People
- Angie Moss - Sales and Leadership Coach and Certified Trainer with Southwestern Consulting
Organizations & Institutions
- Southwestern Consulting - Mentioned as the organization Angie Moss is affiliated with