NBC Sports Cultivates Talent and Advocates for Fair Play
TL;DR
- NBC Sports leverages Michael Jordan's involvement as a special contributor to enhance its NBA coverage, aiming for a long-term partnership that benefits both the network and Jordan's platform.
- NBC Sports expresses disappointment with the college football playoff selection process, particularly regarding Notre Dame's exclusion, citing inconsistencies in how teams were ranked and moved.
- The network views Michael Jordan's role as a positive outlet for him and a valuable asset for NBC Sports, suggesting a desire for his continued participation in various capacities.
- NBC Sports acknowledges the subjective nature of playoff debates but advocates for a more consistent and transparent selection process to better serve student-athletes and coaches.
- NBC Sports is positioned to broadcast a historically dense schedule of major events in February, including the Olympics, Super Bowl, and NBA All-Star Game within a short timeframe.
Deep Dive
NBC Sports is strategically leveraging high-profile personalities and navigating complex partner relationships to enhance its media offerings. The network is exploring expanded collaborations with Michael Jordan and expressing candid disappointment with the college football playoff selection process, which directly impacts its partner, Notre Dame.
NBC Sports aims to deepen its association with Michael Jordan, viewing his involvement as a positive for both parties. While no specific future roles have been announced, the network's leadership indicates a desire for a long-term business relationship, suggesting Jordan could be integrated into broader NBA coverage. This strategic alignment with a sports icon like Jordan signals an effort to bolster NBC's on-air talent and attract wider viewership for its basketball broadcasts.
Separately, NBC Sports is vocal about the perceived inconsistencies in the college football playoff selection process, particularly concerning its partner, Notre Dame. The network's president, Rick Cordella, shares sentiments of disappointment for the student-athletes and coaches, highlighting a perceived lack of transparency and logical progression in how teams are ranked and selected. This stance is not merely an observation but also underscores the network's vested interest in its broadcast partners' success. The implication is that a more equitable or understandable selection process could lead to greater engagement and satisfaction for both the athletes and the viewing audience, ultimately benefiting NBC's broadcast rights and platform.
The core takeaway is that NBC Sports is actively cultivating high-impact talent relationships while simultaneously advocating for fairness within the sports ecosystems it covers, recognizing that the visibility and success of its partners directly influence its own media value.
Action Items
- Track Michael Jordan's NBC Sports involvement: Document 3-5 specific instances of his contributions and audience reception over a 3-month period.
- Analyze Notre Dame playoff selection process: Identify 5-10 key decision points and inconsistencies in the past 3 college football seasons.
- Evaluate NBC Sports' event coordination: Assess the logistical challenges and success metrics for the February Olympic Games, Super Bowl, and NBA All-Star Game within a 15-day window.
Key Quotes
"I think it's been positive for Michael and his team and he's able to have an outlet. Uh, that's out there. Certainly has been positive for us and being able to have him sit down with with Mike Tarico and talk about various topics that interest him. Um, you know, it's been fantastic. And so I don't have anything to announce right now. I think all I'll say is stay tuned. You know, we hope to be in business with Michael for a long time."
Rick Cordella explains that Michael Jordan's involvement with NBC Sports has been mutually beneficial, providing Jordan with a platform and NBC with a high-profile contributor. Cordella indicates a desire for a long-term partnership, suggesting that more opportunities with Jordan may be announced in the future.
"I think you can, you can assume that we love to have Michael any way, shape or form that he wishes to be part of our coverage."
Rick Cordella expresses NBC Sports' strong desire to include Michael Jordan in their broadcasts. This statement highlights Cordella's openness to Jordan's participation in various capacities, emphasizing flexibility and a welcoming approach to his involvement.
"We share, you know, people of Aqua, athletic director and former, you know, head of NBC Sports, my boss, is is still a great friend. And we share his sentiments that he's gone out in the media and said that we're, you know, we feel sad for the players and the coaches who worked so hard."
Rick Cordella conveys that NBC Sports shares the disappointment felt by Notre Dame's athletic director regarding the team's exclusion from the college football playoffs. Cordella emphasizes sympathy for the student-athletes and coaches who dedicated significant effort.
"The process is one that it's probably, you know, again, I think what Pete said and I agree with it, the end game of like, Miami, Alabama, and Notre Dame, like, we can, you know, you know, smart people can debate that, right? Which team is better than the other team. And you have different criteria you can use to sort of elevate one over the other."
Rick Cordella acknowledges that the final rankings of teams like Miami, Alabama, and Notre Dame are open to debate among intelligent individuals using various criteria. Cordella suggests that while the outcomes can be discussed, the method by which these rankings are determined is more problematic.
"The process is probably the one that's more difficult. Where, you know, Notre Dame kept getting moved down the process, despite winning games. Miami kept getting raised up in the process. And then there was some illogical movement based upon, you know, Auburn, you know, Alabama by seven points. They move up. And then they get beaten in the SEC championship game, they don't move down, but BYU moves down. It's just some inconsistency in all of it."
Rick Cordella criticizes the selection process for the college football playoffs, pointing out perceived inconsistencies. Cordella highlights how Notre Dame's ranking decreased despite wins, while Miami's increased, and notes illogical shifts after specific game outcomes, suggesting a lack of uniform application of criteria.
Resources
External Resources
Articles & Papers
- "First Look: NBC Sports president Rick Cordella on Michael Jordan’s involvement with NBC Sports -- and where NBC Sports stands on Notre Dame missing out on the CFB playoffs" (Sports Media with Richard Deitsch) - Preview of a full podcast conversation with Rick Cordella.
People
- Rick Cordella - President of NBC Sports, discussed regarding upcoming events and Michael Jordan's involvement.
- Michael Jordan - Discussed as a special contributor to NBC Sports productions.
- Richard Deitsch - Host of the Sports Media Podcast.
- Patrick Antonetti - Producer of the Sports Media Podcast.
- John Miller - Credited with recruiting Michael Jordan to NBC Sports.
- Mike Tarico - Conducted a long-form interview with Michael Jordan.
Organizations & Institutions
- NBC Sports - Discussed in relation to upcoming events and Michael Jordan's involvement.
- Notre Dame - Mentioned as a partner of NBC Sports and their decision regarding bowl games.
- National Football League (NFL) - Mentioned in the context of live betting on FanDuel.
- Audacy - Mentioned for their support of the podcast.
Websites & Online Resources
- mintmobile.com/switch - Website for Mint Mobile wireless service.
- Californiapsychics.com - Website for California Psychics.
- FanDuel.com/sportsfan - Website to download the FanDuel app for live NFL betting.
- FanDuel.com/rg - Website for gambling problem resources.
Podcasts & Audio
- Sports Media with Richard Deitsch - The podcast featuring the interview with Rick Cordella.
Other Resources
- Milan-Cortina Olympic Winter Games - Upcoming event discussed by Rick Cordella.
- Super Bowl - Upcoming event discussed by Rick Cordella.
- NBA All-Star Game - Upcoming event discussed by Rick Cordella.
- College Football Playoffs - Mentioned in relation to Notre Dame's exclusion.
- Live betting on FanDuel - Discussed as a feature for NFL games.