Catch The Bus (And Their Attention) With These Mobile Marketing Moves
Opening Summary
Bus advertising can seem like a relic, a moving billboard in an age of programmatic targeting. But this conversation shows something less obvious: the same things that make bus ads hard to measure are what make them strategically valuable. The Museum of Sex runs on 3,000 buses with no sophisticated tracking, yet drives measurable foot traffic. The Ordinary's ambitious bus service was shut down in two days, not because the idea failed, but because the permitting was not done. And DoorDash's Knicks bus turned a vehicle into a cultural moment.
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