Marketing Against The Grain

By Hubspot

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

3 episodes

All Episodes

AI Video Generation Leverages Reference Images for Professional Quality

Jan 08, 2026

Unlock professional AI video creation in hours, not days, by using reference images to ensure scene consistency and transform limitations into polished, high-quality output.

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Mastering Five AI Skills to Redefine Marketing Scale and Impact

Jan 06, 2026

Master agentic workflows and AI tools to scale your output exponentially, enabling a single marketer to achieve the impact of a team.

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Domain Expertise Drives Impactful AI Workflow Creation

Dec 30, 2025

Deep domain expertise, not just technical skill, is the critical differentiator for building impactful AI workflows, empowering specialists to create solutions beyond generic applications.

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