Trump Administration's Reactive Governance Fueled by Online Engagement
TL;DR
- The Trump administration's strategy of reacting to online trends via policy and stunts, amplified by social media, creates a feedback loop that prioritizes engagement over substantive governance.
- Project 2025, with its detailed policy agenda, provided the Trump administration with a pre-existing plan, enabling significant policy implementation in its first year despite Trump's personal lack of strategic focus.
- The Trump movement's reliance on resentment and grievance, combined with the overexposure and personal investment in figures like Charlie Kirk, has led to a perception of MAGA as outdated and ineffective among younger, far-right internet users.
- The "no king's day" protests, despite their massive in-person attendance, demonstrated a disconnect between street-level activism and online visibility, suggesting the internet's role in shaping cultural narratives may be less dominant than perceived.
- The administration's experimentation with foreign policy, from Greenland to Venezuela, reveals a reactive approach driven by the need for external enemies to energize the base, rather than a coherent geopolitical strategy.
- The consolidation of power within authoritarian movements, as seen in the Trump administration, inherently leads to a "brain drain" and the elevation of incompetent individuals, resulting in frequent policy missteps and "stupid stuff."
- The increasing integration of conservative influencers into the White House press corps has effectively created a state media apparatus, isolating the administration and shaping narratives through a network of loyal personalities.
Deep Dive
The year 2025 marked a significant shift from a cultural holding pattern to a period of intense political and societal activity, characterized by a more engaged populace and a political landscape defined by the return of Donald Trump to the presidency. This era, while marked by chaos and the erosion of democratic norms, also saw a resurgence of civic engagement and a critical reassessment of established power structures, suggesting a potential turning point after a decade of societal drift.
The return of Trump to power in 2025, amplified by the strategic and organized efforts of Project 2025, fundamentally altered the political landscape. Unlike his first term, this administration operated with a more cohesive plan, leveraging online platforms and influencer outreach to shape policy and public discourse. This strategy, while effective in creating a state-controlled media environment and consolidating power, also led to a pervasive reliance on reactive, meme-driven policy and stunts, blurring the lines between governance and performance art. The aggressive geopolitical posturing, from the Canada 51st state rhetoric to the focus on Venezuela, served as experiments to energize the base, highlighting a foreign policy driven by the need for an external enemy rather than coherent strategy. The administration's approach, characterized by a feedback loop of online reactions and policy implementation, saw the integration of conservative influencers into the White House press corps and a general corporatization of political communication.
However, the year also revealed significant cracks in the MAGA movement and the broader conservative landscape. The overwhelming and highly personalized reaction to Charlie Kirk's assassination, including the declaration of a national holiday and aggressive censorship efforts, was perceived as an overreach that alienated segments of the far-right, particularly younger users who viewed the movement as outdated and overly reliant on nostalgia and grievance. This, coupled with the ongoing fallout from the Epstein files and the inherent contradictions within Project 2025's vision of a powerful yet limited federal government, created a sense of unsustainability. The year was punctuated by large-scale protests, such as "No King's Day," which, despite their historical attendance numbers, demonstrated a complex relationship with internet-driven organizing, suggesting that online engagement does not always translate to immediate, tangible political outcomes but can reactivate dormant networks and shift public consciousness.
Ultimately, 2025 served as a period of profound realization and recalibration. The year's events, from political machinations to cultural moments, forced a confrontation with the consequences of unchecked power and the fragility of democratic institutions. While the immediate aftermath presented continued challenges and a sense of loss, the increased civic engagement, the questioning of established norms, and the recognition that the current political era is finite offer a cautious optimism for the future, suggesting a national awakening and a renewed energy to build and repair.
Action Items
- Audit Project 2025 implementation: Track 50% accomplishment rate against stated goals to identify areas of overreach or underperformance.
- Analyze Trump administration's "content loop" strategy: Document 3-5 examples of policy or stunts reacting to online sentiment to understand feedback mechanisms.
- Measure impact of influencer outreach: For 3-5 key figures, assess their role in shaping policy or public perception within the administration.
- Evaluate geopolitical "experimentation": Track 3-5 foreign policy shifts (e.g., Greenland, Canada, Venezuela) to understand strategic drivers and outcomes.
- Assess media's role in "content loop": Document 5-10 instances where media amplified or reacted to administration stunts, analyzing feedback loop effectiveness.
Key Quotes
"I'd give it like an eight in like a good way yeah like I had a good time I I think it personally yeah personally but also like obviously you know there is the dismantling of American democracy but I do feel like in a lot of ways this was the first year since 2019 that felt like a year."
Ryan Broderick explains that 2025 felt like a distinct year, separate from the "holding pattern" of the pandemic years. He suggests that despite political turmoil, the year was marked by cultural activity and engagement, making it feel more dynamic from a journalistic perspective.
"I would say the major problem with Trump one and Trump two is not overstating what he's doing while also taking it appropriately seriously because he is a big dumb idiot who says a bunch of bullshit and then doesn't follow through on it to the point where like even Democrats smarten up and like made that whole like taco thing right like trump trump always chickens out so you and and and the smart political operators around him the uh Russell Vats the Stephen Millers of the world they have learned that that's very effective cover so they know that he's going to go on Truth Social now Twitter before and blow it and say I'm getting rid of DEI whatever the hell that means and doing all this stuff and then they can in the background you know work on their projects their political projects."
Broderick highlights a key strategic difference in the second Trump administration, noting that while Trump himself may be erratic, his advisors have learned to use his pronouncements as a smokescreen for more calculated political actions. This suggests a more organized and potentially dangerous approach compared to his first term.
"My researcher Adam Bumas has this idea that he's been writing about all year that we don't have a good name for we have a terrible name for it actually we've been calling it low legislation horrible mouth sounds we have to come up with a better word for it yeah but I think it's a really sharp way of viewing a lot of this stuff and and I think we we we started to come around to it during the binders incident which is that Trump too way more than Trump one is defined by this loop where someone in the Trump administration sees something online they react to it via policy or some sort of stunt they then post that policy or stunt online to see how people react to it they wait for their followers to sort of pick up the baton and and and move it again and and the loop it just continues."
Broderick introduces a concept of a "content loop" defining the Trump administration's operational style, where online reactions dictate policy and stunts. This cyclical process, driven by social media engagement, explains the administration's often bizarre or seemingly nonsensical actions, such as the Department of Homeland Security posting AI videos.
"I mean maybe it's because of like movies but we tend to especially in America think of authoritarian projects and dictatorships as these terrifying well oiled machines you know Star Wars shit like that but they're not like they're inherently stupid there's like a really big brain drain that happens when you consolidate power like the way Trump has especially as quickly as Trump has I spent the beginning of my year reading the rise and fall of the Third Reich and like there's whole sections about how stupid the Nazi party was at the very beginning these are comparisons that I would have felt a little hyperbolic to make in the first Trump administration but that's clearly like the trajectory that we're on right now."
Broderick challenges the common perception of authoritarian regimes as perfectly efficient, arguing that consolidating power often leads to a "brain drain" and inherent stupidity. He draws a parallel to the early Nazi party, suggesting that the current trajectory under Trump mirrors historical patterns of incompetence within authoritarian structures.
"My theory has always been that charlie kirk was meant to take over for trump because they know that they they need a cult of personality they can't it can't be a tv person anymore because tv doesn't exist nobody yeah nobody's watching so the idea was and if you look at his history charlie kirk's history like he was clearly groomed to be an influencer to then run for president as an influencer president smart idea he's gone they don't have the time to to do that again."
Broderick posits that Charlie Kirk was groomed to succeed Trump due to the shift away from television as the primary medium for personality-driven politics. He argues that the MAGA movement requires an influencer president, and Kirk's potential candidacy was a strategic move that has now been disrupted.
"The two issues that maga as a movement and like and when I say maga I mean like that specific section of conservatives so like I'm not talking the Nick Fuentes groypers I'm not talking even the manosphere guys or whatever I'm talking specifically like QAnon American Eagle like in their bio like sunglasses guy maga right the two things that that movement is facing that it really cannot seem to to to on a propaganda level work its way around first the over veneration of Charlie Kirk that sort of has made everything look like it's for boomers in a really bad way they've it sort of sucked all the danger out of out of the movement for young people and then the other thing is the Epstein stuff which they have tried and tried and tried to outmaneuver all year and it has only gotten worse."
Broderick identifies two major propaganda challenges for the MAGA movement: the over-veneration of Charlie Kirk, which makes the movement appear outdated, and the persistent Epstein scandal, which they have been unable to effectively counter. These issues, he suggests, are undermining the movement's appeal and effectiveness.
Resources
External Resources
Articles & Papers
- "The Rise and Fall of the Third Reich" - Mentioned as a text read by Ryan Broderick to understand historical authoritarian projects.
- "Project 2025 Tracker" - Referenced as a resource for the audience to check the accomplishments of Project 2025.
People
- Ryan Broderick - Guest host, host of COURIER's Panic World, creator and writer of the Garbage Day newsletter.
- Akilah Hughes - Host of "How Is This Better?".
- J.D. Vance - Mentioned in relation to the Pope's comments and his brother-in-law losing an election.
- Pope Leo - Mentioned as the new progressive Pope inaugurated in May.
- Donald Trump - Mentioned extensively throughout the discussion of the year's political events.
- Barron Trump - Mentioned as reportedly being involved with the podcaster influencer outreach of the Trump campaign.
- Dana White - Mentioned for connecting Team Trump to Andrew Tates and Nelk Boys.
- Andrew Tates - Mentioned as being connected to Team Trump by Dana White.
- Nelk Boys - Mentioned as being connected to Team Trump by Dana White.
- Matt Gates - Mentioned as being in the White House press corps.
- Benny Johnson - Mentioned as being in the White House press corps.
- Pete Hegseth - Mentioned in relation to Signal Gate and bombing boats.
- Star Wars - Mentioned as an example of how authoritarian projects are often perceived.
- J.K. Rowling - Mentioned in relation to deep dives into her "downward spiral" on Panic World.
- Elon Musk - Mentioned in relation to his Nazi salute and dunking on AI.
- Jeff Bezos - Mentioned in relation to his wedding and Katy Perry going to space.
- Katy Perry - Mentioned in relation to going to space.
- Bezos - Mentioned in relation to Katy Perry going to space.
- Charlie Kirk - Mentioned as being assassinated, impacting the year significantly.
- Marjorie Taylor Greene - Mentioned in relation to QAnon and the Epstein files.
- Rob Reiner - Mentioned in relation to Donald Trump's comments about him deserving to die.
- Jimmy Kimmel - Mentioned in relation to the backlash against trying to cancel him.
- Stephen Colbert - Mentioned in relation to backlash against trying to cancel him.
- Taylor Swift - Mentioned as a topic not discussed in the year's review.
- Winston Churchill - Mentioned in relation to a quote about Americans doing the right thing.
- Nik Fuentes - Mentioned in relation to the Groyper movement.
- Marquez Brownlee - Mentioned as a Black podcaster who has shied away from mentioning his race.
- Devin Maroney - Producer of "How Is This Better?".
- Shane Vercust - Editor of "How Is This Better?".
- Kevin Dryfus - Managing Director and Executive Producer at Courier.
- RC DeMezzo - VP of Brand and Social at Courier.
- Charlotte Robertson - Deputy Director of Brand and Social at Courier.
- Tracy Kaplan - VP of Distribution and Sales.
- Mary Ann Kuga - Director of Marketing.
- Danielle DePlato - Artist for "How Is This Better?".
Organizations & Institutions
- COURIER - Production company for "How Is This Better?" and "Panic World".
- Panic World - Podcast hosted by Ryan Broderick.
- How Is This Better? - Podcast hosted by Akilah Hughes.
- Trump Administration - Mentioned throughout the discussion of political events.
- Project 2025 - Mentioned as having a plan for the Trump administration.
- Doge - Mentioned in relation to executive orders and the "doge era".
- Truth Social - Mentioned as a platform used by Donald Trump.
- NFL (National Football League) - Mentioned in relation to sports discussion.
- New England Patriots - Mentioned as an example team for performance analysis.
- Pro Football Focus (PFF) - Mentioned as a data source for player grading.
- Antifa - Mentioned as an enemy within for Trump's movement.
- China - Mentioned as an ineffective enemy without for Trump's movement.
- UFC (Ultimate Fighting Championship) - Mentioned in relation to Dana White.
- Department of Homeland Security - Mentioned for posting AI videos.
- ICE (Immigration and Customs Enforcement) - Mentioned for its X account and protests.
- The Apprentice - Mentioned in relation to Donald Trump not winning an Emmy for it.
- FIFA - Mentioned in relation to the Peace Prize.
- Volkswagen - Mentioned in relation to the Tiguan model.
- The Never Post - Mentioned for its final episode of the year.
- QAnon - Mentioned in relation to Marjorie Taylor Greene.
- Goop - Mentioned as an example of a corporation putting out a statement about racial equity.
- KCRW - Mentioned as a source for "Placement Theory".
- USA ID - Mentioned as having ended, with catastrophic consequences.
- The Royal Family - Mentioned in relation to the UK government seizing property.
Podcasts & Audio
- Panic World - Podcast hosted by Ryan Broderick.
- How Is This Better? - Podcast hosted by Akilah Hughes.
- Question Everything - Podcast hosted by Brian Reed.
- Used People - Artist for original music on "How Is This Better?".
Other Resources
- Project 2026 - Mentioned as a potential future project.
- AI (Artificial Intelligence) - Discussed extensively in relation to media, jobs, and creative endeavors.
- DEI (Diversity, Equity, and Inclusion) - Mentioned in relation to executive orders.
- Birthright Citizenship - Mentioned in relation to executive orders.
- Dogecoin - Mentioned in relation to executive orders.
- Epstein Files - Mentioned as binders released, with pages being blacked out.
- Low Legislation Horrible Mouth Sounds - A concept discussed for which a better name is needed.
- Signal Gate - Mentioned in relation to Pete Hegseth.
- The Reichstag Fire - Mentioned as a historical event compared to the Charlie Kirk assassination.
- Groyper - Mentioned as a type of conservative.
- Manosphere - Mentioned as a group of people.
- QAnon - Mentioned as a movement.
- American Eagle - Mentioned as a bio descriptor.
- The Epstein Stuff - Mentioned as a recurring issue.
- The Libs of TikTok Strategy - Mentioned as a strategy.
- The Colbert Stuff - Mentioned in relation to backlash against canceling Jimmy Kimmel.
- The Epstein Documents Find - Mentioned as an event.
- The Blue - Mentioned as an event.
- The Trumpian Digital Strategy - Mentioned as a strategy used by younger candidates.
- The Groyper - Mentioned as a type of conservative.
- The Manosphere - Mentioned as a group of people.
- The QAnon - Mentioned as a movement.
- The American Eagle - Mentioned as a bio descriptor.
- The Epstein Stuff - Mentioned as a recurring issue.
- The Libs of TikTok Strategy - Mentioned as a strategy.
- The Colbert Stuff - Mentioned in relation to backlash against canceling Jimmy Kimmel.
- The Epstein Documents Find - Mentioned as an event.
- The Blue - Mentioned as an event.
- The Trumpian Digital Strategy - Mentioned as a strategy used by younger candidates.
- The Groyper - Mentioned as a type of conservative.
- The Manosphere - Mentioned as a group of people.
- The QAnon - Mentioned as a movement.
- The American Eagle - Mentioned as a bio descriptor.
- The Epstein Stuff - Mentioned as a recurring issue.
- The Libs of TikTok Strategy - Mentioned as a strategy.
- The Colbert Stuff - Mentioned in relation to backlash against canceling Jimmy Kimmel.
- The Epstein Documents Find - Mentioned as an event.
- The Blue - Mentioned as an event.
- The Trumpian Digital Strategy - Mentioned as a strategy used by younger candidates.
- The Groyper - Mentioned as a type of conservative.
- The Manosphere - Mentioned as a group of people.
- The QAnon - Mentioned as a movement.
- The American Eagle - Mentioned as a bio descriptor.
- The Epstein Stuff - Mentioned as a recurring issue.
- The Libs of TikTok Strategy - Mentioned as a strategy.
- The Colbert Stuff - Mentioned in relation to backlash against canceling Jimmy Kimmel.
- The Epstein Documents Find - Mentioned as an event.
- The Blue - Mentioned as an event.
- The Trumpian Digital Strategy - Mentioned as a strategy used by younger candidates.
- The Groyper - Mentioned as a type of conservative.
- The Manosphere - Mentioned as a group of people.
- The QAnon - Mentioned as a movement.
- The American Eagle - Mentioned as a bio descriptor.
- The Epstein Stuff - Mentioned as a recurring issue.
- The Libs of TikTok Strategy - Mentioned as a strategy.
- The Colbert Stuff - Mentioned in relation to backlash against canceling Jimmy Kimmel.
- The Epstein Documents Find - Mentioned as an event.
- The Blue - Mentioned as an event.
- The Trumpian Digital Strategy - Mentioned as a strategy used by younger candidates.
- The Groyper - Mentioned as a type of conservative.
- The Manosphere - Mentioned as a group of people.
- The QAnon - Mentioned as a movement.
- The American Eagle - Mentioned as a bio descriptor.
- The Epstein Stuff - Mentioned as a recurring issue.
- The Libs of TikTok Strategy - Mentioned as a strategy.
- The Colbert Stuff - Mentioned in relation to backlash against canceling Jimmy Kimmel.
- The Epstein Documents Find - Mentioned as an event.
- The Blue - Mentioned as an event.
- The Trumpian Digital Strategy - Mentioned as a strategy used by younger candidates.
- The Groyper - Mentioned as a type of conservative.
- The Manosphere - Mentioned as a group of people.
- The QAnon - Mentioned as a movement.
- The American Eagle - Mentioned as a bio descriptor.
- **The