From Garage Startup To Billion-Dollar Fitness Brand
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Tools & Software
- Dreamweaver - Software Ben used in school for web development.
- Adobe Illustrator - Software Ben used in school for graphic design.
- Photoshop - Software Ben used in school for graphic design.
- Shopify - E-commerce platform used to build the Gymshark website.
Websites & Online Resources
- Facebook - Used to build organic pages and promote Gymshark in its early stages.
- YouTube - Platform where Ben connected with early fitness influencers to promote Gymshark.
- Alibaba - Online wholesale marketplace where Ben found manufacturers.
People Mentioned
- Dorian Yates - A bodybuilder from Birmingham, England.
- Matt Ogus - A YouTuber Ben collaborated with for Gymshark's promotion.
- Chris Lavado - A YouTuber Ben collaborated with for Gymshark's promotion.
- Steve Hewitt - Business associate who joined Gymshark to manage operations and later became CEO.
- Paul Richardson - Business associate who connected Ben with Steve Hewitt.
- Chip Wilson - Founder of Lululemon, mentioned as an inspiration for brand building.
- Lewis Morgan - Ben's co-founder in Gymshark.
- Samson - A lifter who wears Gymshark.
- Chris Bumstead - A lifter who wears Gymshark.
- Ryan Terry - A lifter who wears Gymshark.
- Lauren Dudley Stevens - Co-founder of Dudley Stephens.
- Kai Dudley - Sister of Lauren Dudley Stevens and co-founder of Dudley Stephens.
Organizations & Institutions
- Pizza Hut - Where Ben Francis worked while starting his businesses.
- Aston University - The university Ben Francis attended.
- Forbes - Mentioned in relation to the Forbes AI 50 list.
- Reebok - A brand Steve Hewitt previously worked for.
- General Atlantic - A private equity firm that acquired a stake in Gymshark.
Courses & Educational Resources
- Curtain making course - A course Ben's grandmother took, which inspired him.
Other Resources
- BodyPower event - A bodybuilding and lifting event in Birmingham where Gymshark gained significant traction.