From Frustration to Insulated Success: Hydro Flask's Journey - Episode Hero Image

From Frustration to Insulated Success: Hydro Flask's Journey

Original Title:

Resources

Resources & Recommendations

Books

  • Audible's selection of audiobooks, podcasts, and Audible Originals - Mentioned as a way to be inspired, entertained, and learn new ways of thinking.

People Mentioned

  • Travis Rosbach - Founder of Hydro Flask, whose story of inventing a new water bottle is the main topic of the episode.
  • Cindy - Travis Rosbach's girlfriend and business partner in the early days of Hydro Flask.
  • Frank (from Fellers) - Owner of a booth at a sign convention who advised Travis on equipment to start his sign company.
  • Jeff Rosbach - Travis Rosbach's brother, who worked at REI and recommended Clean Kanteen bottles.
  • Michael - A Chinese man who helped Travis find a factory in China to produce his insulated water bottles.
  • Natalie - Michael's wife, who helped Travis in China.
  • Brent - A sales rep who became instrumental in expanding Hydro Flask's reach into sporting goods stores.
  • Jim Collis - An investor who provided capital to Hydro Flask when the company was facing financial difficulties.
  • Bri Van Leeuwen - Founder of Daily Shade sunscreen, whose story is featured in the small business spotlight.

Organizations & Institutions

  • REI - Mentioned as a place where Travis's brother worked and where Clean Kanteen products were sold.
  • Patagonia - Mentioned as a place where Travis bought an aluminum water bottle.
  • Whole Foods - Travis Rosbach successfully pitched Hydro Flask bottles to a Whole Foods store in Bend, Oregon.
  • Dick's Sporting Goods - Mentioned as a retailer that eventually carried Hydro Flask products.
  • Helen of Troy - The company that acquired Hydro Flask in 2016.
  • US National Snowboard Team - Official sponsor of Hydro Flask.
  • US Surfing Team - Official sponsor of Hydro Flask.

Websites & Online Resources

  • Airbnb.com/host - A platform for hosting your home and earning income.
  • Claude.ai/hibt - An AI thinking partner for research and creative challenges.
  • Go.amex/bplat - Learn more about the American Express Business Platinum Card.
  • Stripe.com - A platform for businesses to manage billing and monetization strategies.
  • IBM - Mentioned for its AI solutions for businesses.
  • GuyRaz.com - Guy Raz's personal website where listeners can sign up for his newsletter.
  • Substack - Another platform where listeners can sign up for Guy Raz's newsletter.
  • Wondery.com/survey - A survey for listeners to provide feedback to Wondery.

Other Resources

  • Sig water bottles - Aluminum water bottles that Travis initially considered before discovering their limitations.
  • Clean Kanteen - A brand of water bottles that Travis tried, but found them not ergonomically correct and insufficient for keeping drinks cold/hot.
  • Thermos - Traditional vacuum-insulated containers that inspired Travis to apply similar technology to water bottles.
  • Canton Fair (in China) - A trade fair where Travis's client helped customers find factories to build products.
  • Outdoor Retail Show (in Salt Lake City) - A trade show where outdoor product companies showcase new items, and where Hydro Flask gained wider exposure.

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