The More Gooder Principle is a simple rule that shows how most personal and professional failures come from an obsession with perfect optimization. By moving away from a binary mindset where you either succeed or fail, and toward a volume based ratio of good versus bad, you can make steady progress without the burnout that comes from rigid rules. This helps people who struggle with consistency by replacing the weight of perfectionism with the manageable, daily effort of small adjustments. For anyone who constantly resets their habits only to fail, this approach offers a way to build long term results by accepting imperfection.
The Fallacy of the Binary Reset
Conventional wisdom says that to change a behavior like your diet, productivity, or sleep, you need a strict new system. Scott Smith argues that this is why most people fail: they treat life as a series of binary states where any deviation from the plan is a total loss. This creates a cycle where one bad choice leads to a mentality of starting over tomorrow, which Smith notes never actually happens.
The alternative is to view your life as a volume game. You do not need to eliminate every bad behavior; you just need to make sure the good ones outweigh them consistently.
Moderation in almost everything, excess in a few things. Being more gooder than badder is exactly that one thing.
-- Scott Smith
The Competitive Advantage of the Tilt
The most important insight is that you do not need to be perfect to see exponential results. Smith suggests exercising four days a week instead of seven, which is a way to use the 80/20 rule to avoid the all or nothing trap.
When you aim for perfection, you risk total system collapse the moment you miss a day. By aiming for a tilt, or doing the better thing more often than not, you create a buffer. This is the difference between a system that breaks under pressure and one that is resilient. The tilt is an unpopular strategy because it lacks the aesthetic appeal of a hardcore fitness or productivity plan, but it is much more durable.
The Hidden Cost of Optimization
Smith’s experience with his own diet, moving from falling face first into a basket of fries to simply moderating his approach, shows how we often over engineer solutions. We look for frameworks when we should be looking for behavioral volume.
What finally changed wasn't willpower. It was one small adjustment I made at the table, in the moment, with the fries sitting right in front of me.
-- Scott Smith
When you obsess over the perfect system, you spend more time managing the framework than actually doing the work. By focusing on the more gooder ratio, you remove the burden of habit tracking, leaving more mental energy for the task itself. Over time, this creates a compounding effect where your baseline behavior shifts, not because you forced a change, but because you tilted the volume of your daily decisions.
Key Action Items
- Audit Your Ratios (Immediate): Pick one area like sleep, water, phone usage, or work and track your good versus bad decisions for 48 hours. Do not change anything yet; just establish your baseline.
- Execute a Single Notch Tilt (Over the next week): Identify one behavior where you are currently badder than gooder. Commit to doing the good version just one more time this week than you did last week.
- Normalize the Fall Face First (12-18 months): Once a habit is established, intentionally schedule a cheat period every few weeks. This prevents the resentment that builds up from total restriction and keeps the system sustainable.
- Prioritize Hard First (Daily): Consistently perform your most critical task in the morning. Smith notes that this creates a downstream effect where the rest of your day, specifically your afternoons, becomes easier to manage.
- Reject the Framework Trap (Ongoing): When you feel the urge to seek a complex methodology to fix a problem, stop. Ask yourself: How can I simply do the better thing more often? If you cannot answer that, the problem is not the framework; it is the volume.