All Episodes
Website Content Maintenance: Ensuring Accuracy for Users and AI
Outdated website content confuses AI and harms search visibility. Prioritize homepage and service pages for clarity, and audit content to ensure accuracy and E-E-A-T for client conversion.
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Reconnecting With Founding Motivations Drives Agency Growth and Owner Satisfaction
Reconnecting with your agency's founding spark and early successes provides a strategic compass, ensuring decisions align with your true goals and preventing burnout.
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Agencies Must Adapt Service Offerings With AI For 2026 Survival
Agencies must pivot beyond traditional PR to embrace AI implementation and upskilling for clients, leveraging current data and calculated risks for survival and growth.
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Structured Hiring Process Mitigates Costly Mistakes and Improves Retention
Meticulous hiring, prioritizing skills and culture fit over likability, prevents costly mistakes and ensures long-term retention. Professionalize your process with clear paths and objective evaluation.
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Swift Termination of Toxic Employees Protects Team Morale
Swiftly terminating underperforming employees with negative attitudes prevents team morale erosion. Delaying action harms culture more than temporary workload increases.
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