Episodes

Prioritizing Cultural Resonance Over Traditional Marketing Funnels

Prioritizing Cultural Resonance Over Traditional Marketing Funnels

Marketing Against The Grain

AI-assisted search is shrinking the traditional marketing funnel and making keyword optimization a thing of the past. To stay relevant, brands need to move beyond simple utility and focus on entertainment. By prioritizing cultural resonance and working with internet-native talent, companies can build a more durable competitive advantage.

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