Episodes

Narrowing Agency Focus to Survive the AI Era

Narrowing Agency Focus to Survive the AI Era

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Generalist agencies are becoming obsolete as AI turns their standard services into commodities. To avoid burnout, stop competing on volume. Instead, define a unique niche where you are the only option, and trade inefficient monthly retainers for high-value, AI-driven strategic consulting.

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