Episodes

Why Hyper-Targeting Limits Brand Growth and Market Reach

Why Hyper-Targeting Limits Brand Growth and Market Reach

Adspeak

Hyper-targeting restricts growth because it ignores potential future customers and fails to account for how quickly people forget brands. Instead of focusing on granular precision, shift toward consistent, broad-reach strategies. This approach builds the mental availability necessary for long-term market dominance.

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NFL Leverages Open Ticketing to Commoditize Secondary Markets

NFL Leverages Open Ticketing to Commoditize Secondary Markets

SBJ Morning Buzzcast

The NFL is turning secondary ticketing into a commodity to break down the barriers built by its competitors. By doing this, the league forces platforms to compete based on the quality of their user experience instead of relying on exclusive ticket inventory. This strategy shows how a dominant organization keeps control by opening up access to the market.

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